Our friends at Strata, a luxury cannabis brand, came to us with the challenge of creating a refined brand identity targeting an upscale feminine audience. Our comprehensive creative package included brand strategy, logo and visual identity development, packaging design, and more. With a visual identity featuring vibrant colors, elevated packaging, colored patterns, and hand-drawn illustrations, we helped Strata with their goal to elevate the perception of cannabis, showcasing their commitment to cultivating the perfect product for a balanced and refined lifestyle.
Strata’s brand is defined by its commitment to cultivating an elevated cannabis experience. It embodies a sense of balance and care, not only in growing the finest strains but also in the harmony that cannabis brings to the lives of its consumers. Strata aims to offer a pure, unfiltered experience, using vibrant colors, patterns, and illustrations that reflect this vision. The brand’s logo is rich with symbolism: the leaves represent revitalization, life, and the essence of cannabis; the drop symbolizes renewal of the spirit; and the inner lines illustrate the balance between these elements, emphasizing Strata’s dedication to quality, and the harmony their product brings to the lives of their consumers.
For Strata’s product packaging, we designed a cohesive set of pouches for their three cannabis strains, each featuring a unique color identifier to differentiate the strains: orange for "Uplifting" (Sativa), lavender for "Serenity" (Indica), and teal for "Balance" (Hybrid). The unified design system keeps the branding consistent while subtly distinguishing each strain with its dedicated color.
We also developed a sleek sample box that holds three canisters, each labeled with one of the signature strains, creating an elevated presentation for sampling all varieties. Finally, branded stickers for white checkout bags were designed to reinforce Strata’s identity, making every customer touchpoint feel thoughtful and on-brand.








We designed a unique brand mandala for Strata, which was featured prominently on select items like tote bags and t-shirts, bringing an artistic and symbolic element to their brand. Alongside these, we created branded caps, a complete stationery suite, and business cards to reinforce a cohesive and professional identity. We also developed lifestyle imagery to capture Strata’s aesthetic and designed a website UI mockup to ensure their digital presence aligns with the brand’s bold visual identity, creating a unified experience across all platforms.







A huge thanks to Metalmark Partners and 4Front Ventures for choosing us for this project and trusting us with the creative process. We had an amazing time collaborating with both teams, and we're excited about the potential for future projects together!


We’re all about teaming up with passionate people to create brands and websites that make a real impact. Whether you’re starting from scratch, refreshing what you’ve built, or ready to take your business to the next level, we’re here to make it happen. Let’s bring your vision to life with bold ideas, a collaborative approach, and results that speak for themselves. Ready to get started? Let’s connect and make something amazing together.