Voyago
Pacific West Vacation Rentals wanted to reimagine their brand identity.
The Challenge
Pacific West Vacation Rentals wanted to reimagine their name, brand identity, and website design. Their name was hindering growth as they wanted to eventually expand their platform to a nationwide reach, and their brand didn't have the supportive appeal they were looking for. We worked to help them dial in their goals, brand tone/identity, and name, and shifted focus to 2 primary demographics: the guest and the owner.
The Solution
With the update to the brand name, we were able to open the company up to a much wider demographic. Rather than PVR feeling regionally exclusive & unapproachable, Voyago is energetic, friendly, & supportive. We crafted a brand story that focused clearly on both the guest & owner journeys, as well as how Voyago supports each of them, consistent in the logo composition, brand identity, & website UX.
