Why does my business need to have a brand identity?

It's a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.

Branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognize you instantly.

Telling the story of your brand goes far beyond an attractive color palette and a distinctive logo. Brand Identity encompasses visual, linguistic and strategic communication between you and your target audience.

Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.

Learn why strategy has a key influence on your brand identity and how it should always be the first step in your process
Understand how to tell your brand's story and why a great story will help your customers to engage with your business
Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar
See how important the visual identity and design elements of your brand are when you want to make a great first impression
Learn about brand guidelines and how these provide a visual reference for how your branding is used across different mediums

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The support from BRIDGE PHX has exceeded expectations, helping the brand stick out professionally in a competitive space. Their dedication, day or night, is impressive. They demonstrate a genuine interest and passion in achieving the client’s goals, making them their own.

JOHN GOULDING

Founding Partner, Hemp Mellow

I knew BRIDGE PHX from the tech community in Phoenix. I’ve sent work their way when people need branding expertise. When we were taking on this effort with the nonprofit, I introduced the executive who runs the nonprofit to a couple of branding agencies that they could interview. Each team did a presentation, and then the executive director chose BRIDGE PHX.

BRAD WIATR

Founding Partner, User 10

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5 Steps To Building A Successful Brand Identity
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What creates a successful brand?

Why does my business need to have a brand identity?

Get your free guide and learn how to create a great brand identity