We had the delicious opportunity to work with our friend Andy Patterson on the branding for his new venture, Wrapology - a delivery-focused restaurant with the goal of being recognized for their ability to craft the perfect wrap. They pride themselves in their excellent delivery of delicious, healthy food, and while they definitely have the art of wrapping down to a science, Andy felt that their existing logo and overall branding wasn’t helping with the recognition they sought.
To create a colorful, engaging experience for the brand, we were tasked with creating a brand-new, full-color logo with single color alternates, simplified menus, packaging, marketing materials, reusable patterns for websites, social media graphics, and wrapping paper.
Rather than focusing on the delivery-only aspect of Wrapology, we focused on the fact that these wraps are absolutely delicious given how healthy they are. We chose vibrant, punchy colors to help accomplish this and to give the brand a playful, attention-grabbing style. Wrapology embodies both the science of wrapping as well as the artistic nature of crafting wraps. There is a method to the madness of wrap-making, so to show this, we split the logo into two halves: a colorful, playful half and a precise, systemic one. For the wrapping paper pattern, menus, and packaging, we wanted to further express the science behind the crafting of the perfect wrap. These patterns include witty messages and wordplay as well as light-hearted illustrations for customers to have some fun examining.