Three Wisemen is located in Old Town Scottsdale south of Maya Day + Nightclub next to Joe’s New York Pizza. They're a cocktail garden during the day, and a nightclub at night. They serve mouth watering feel-good comfort foods like burgers, tamales, wraps, gyros, and tacos.
Three Wisemen approached us after their initial launch and needed a new identity to stand out from their oversaturated competition. Our goal was to create a disruptive brand, including identity, website, menus, photography, and print design.
The theme of the restaurant was based around the "Three Wisemen" of alcohol, (Jack Daniels, Jose Cuervo, & Johnnie Walker), and they wanted the focus of their mark to be clear and evocative of this theme. Reason why one of the names is different from the norm. After some thorough research and conceptualization, we landed on a mark that embodied this theme along with a cool identity that translated to menus and exterior signage, a website, and an illustrative wall mural to attract new customers. Three Wisemen is now exploding in the Oldtown Scottsdale area with big events going on almost every night.