Strategy, Brand Identity, Packaging


It's always a blast working with other creative studios, especially when they're good friends who do great work. Our friends at AtticSalt needed our help with branding SKOR, a men's nutrition and skin care brand - a combination that creates a total body defense. As Atticsalt's Art Director was out of town, we stepped in to fill the gap and assist with the project.


We were tasked with working alongside the Atticsalt team to create a brand for SKOR that helped them to truly stand out. This included a logo, an icon set to be worked into the packaging of their expansive product line, product packaging, and a brand style guide.


We started with the logo, and after multiple iterations landed on the final mark, which we deemed "The Keeper". As a brand with a more athletic undertone and with a target audience of athletic males, we considered defense in the case of sports - there is no position more protective than the goalkeeper (hence the name). The bars of the logo act as a symbol of the cross bars of a soccer goal, the boldness or the font to evoke the concept of a strong, immovable defense. We built a strong, colorful icon set to embody the various products for packaging purposes, and tied it all into a clean, informative brand style guide. It's always a blast working with Atticsalt and this was an incredibly fun, collaborative experience.