Brand Identity, Website Design


CXT Software, a leading provider of courier software technology, was looking to completely re-design of one of their products, Rapidship - a web application for placing on-demand delivery orders. They had some ideas on the direction they wanted to go with, but they needed some help visualizing their goals. That's where we came in.


The existing Rapidship website was built with Twitter bootstrap, and over time, had become unruly and cluttered with colors and form elements. In re-designing this site that is primarily used for customers to place and track orders, we wanted to: Clean up and standardize form elements and user interactions. Design the site with a focus on being mobile friendly. Use brand colors sparingly as accents to highlight important information and actions. Create a new logo to go along with the site redesign.


Using Google's Material Design as a starting point for many of the elements within Rapidship, we started working on simplifying the basic layout of the site. We used familiar web elements such as a fixed sidebar navigation and cards to breakup page content into meaningful chunks.

As for the new logo, we decided to move away from the truck design of the original and go for something less literal. We chose to go with a skewed "rs" design in the shape of a box to symbolize a package moving forward.