A delicious brand approached us with a sweet project - to build out new packaging for his frozen smoothie popsicle company, Purpose Pops. Because most desserts are made with various artificial, unhealthy additives, Purpose Pops has made it their mission to provide delicious all natural smoothie pops. They aim to taking the popsicle and dessert industry by storm and ultimately bringing to light that you don't need artificial additives to make a great dessert.
The main challenge was to establish a loud, disruptive brand and packaging that jumps off the shelf.
After thorough research and conceptualization, we found that most popsicle brands use photography for their packaging and are lacking with messaging. So rather than conforming to the standard packaging methods, we put together illustrative packaging that was loud, vibrant, and communicative.