Pulse is a team of experienced and dynamically thinking imaging professionals that can help you grow your practice. In the highly competitive and changing medical field, imaging is key to letting your independent practice thrive without having to alter the way you want to practice, while giving the best care and quality to each patient.
Pulse Ultrasound was looking to re-evaluate their identity and approached us to help them out. Being a team of remote ultrasound techs that turn around results within 24 hours is a huge differentiator, and their mission is to pioneer this as a new direction for the practice. With this in mind along with their adventurous nature and ambition, we set out to build a brand and visual identity system to allow the world get a pulse on what they’re doing.
It was important to us that the new Pulse mark told a story. In the center of the mark is a pulse - a more obvious and direct symbol, with a subtle duality: the dots at each end represent markers of Pulse’s Explorer persona - taking the client on a journey from point A to B, and doing so in a way that isn’t typical, but trusted, efficient, and completed in a short period of time. The semicircles around the top are a direct call to the sound waves emitted by the ultrasound machine when scanning, but of a rising sun - the pulse, itself being the peak of a mountain, representative of Pulse taking their clients on a journey - seeing new horizons with Pulse.