HIGHFLIERS

Strategy, Brand Identity, Website UX/UI

HighFliers

High Fliers is built upon the idea of bringing successful singles together. With a goal of establishing a brand that was geared toward excellence, luxury, and the magic of connecting with the right person. HF is an exclusive dating platform for success-driven singles, and their brand had to communicate this in an attractive, engaging way.

CHALLENGE

When HighFliers approached us they were unsure of how to communicate their message best. They had a visual identity, but it didn’t fulfill the luxurious image they were looking for - their brand was in need of desperate help, especially as they were in the midst of building and launching their application. We stepped in and were tasked with establishing a brand identity and culture that communicated these ideas of success, excellence, and exclusivity.

SOLUTION

We started with the brand - after defining HighFliers with a more imaginative/pioneering personality, we dove into logo concepts. After a series of concepts and revisions, we landed on a final mark, which we call “The Pilot”. Every HighFliers member is a doer - they don’t just go with the flow, they are hungry, success-driven, and passionate; they challenge the norm and   strive for greatness - they are pilots of their own lives, and wear their HF membership as a badge of honor. With this considered along with the luxurious nature of the brand, the final mark is a sleek HF monogram with wings - a symbol of success, strength, and appreciation of quality and earning your wings as a member of this awesome, exclusive club.

CLIENT

HighFliers