Strategy, Brand Identity, Print Design


Antibition is more than just a brand; it's a culture - a lifestyle for cannabis activists and users alike. Much like the striking of a match, Antibition ignites the flame of progress - it gives a voice in speaking against prohibition, steadily cultivating and fueling the flame of change. Antibition is a rally cry with a mission to unite, Inspire, ignite.


4Front Advisors approached us with a super cool project - to brand their company's culture, which would translate to each and every one of their dispensaries. This included building out a logo and identity package as well as cool swag for their employees to be proud of.


Antibition, simply put, is 4Front's culture in one word. A combination of the words 'Anti' and 'Prohibition', their mission is to inspire their employees, uniting them in their mission to fight for progress. We took this perspective and ran with it, and through thorough research, conceptualization, and multiple iterations came up with the final mark and their mission in 3 words: Unite, Inspire, Ignite.


Metalmark Partners
4 Front Advisors